Skip to main content
Athletes.org (AO) is the players association for college athletes. We empower our member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.
|
  • Duke Men's Basketball
  • Creighton Men's Basketball
  • North Carolina Men's Basketball
  • Miami Women's Basketball
  • UCLA Women's Basketball
  • Louisville Women's Basketball
  • Virginia Women's Basketball
  • Louisville Men's Basketball
  • TCU Women's Basketball
  • Texas Women's Basketball
  • Marquette Men's Basketball
= Committed . Become a member.

WE IMPACT ATHLETES TO IMPACT THE WORLD

Athletes.org (AO) is the players association for college athletes. We empower our member athletes by amplifying their voices, providing them with free, on-demand support for the key decisions in their lives, and maximizing their income in innovative ways.

Become a member

PROTECT THE FUTURE OF COLLEGE SPORTS

For over a century, the NCAA has represented the interests of its members, the schools—making them the sole decision-makers and governing body for college athletics. The Conferences (ie. ACC, Big East, Big 10, Big XII, SEC) also protect the interests of its membership, - the schools. The athletes’ perspective has been neglected resulting in their interests going unconsidered and them being denied the opportunity to participate in the wealth they help create.

Now, college athletes have an organization that represents their interests solely. Athletes.org (AO) is committed to bringing all college athletes together into a players association to:

Amplify Your Voice

Receive On-Demand Support

Maximize Your Income

MAXIMIZE YOUR INCOME

AO ensures your fair share of the revenue generated through your athletic talents.

text

text

text

AMPLIFY YOUR VOICE

AO provides you with a safe place to get educated on the issues affecting you, voice your opinion, and help shape the future of college athletics.

text

text

text

RECEIVE ON-DEMAND SUPPORT

Don’t go it alone. AO’s Verified Network allows you to access a diverse team of experts, supporting your needs across fields such as legal, medical, mental wellness, and more.

text

text

text

OUR STRUCTURE IS NOT A NOVEL CONCEPT...
OUR APPROACH TO THE BUSINESS IS.

We based our model on established and successful organizational structures in professional sports.

AO Structure
NFL Structure
NBA Structure

ATHLETES.ORG

As the players’ association for college athletes, it was important for us to provide true membership benefits and support. We built the AO platform which puts power in our members’ hands. We provide contract review, medical opinions, background checks and mental wellness resources for free to our members. Furthermore, we help you make the right decision the first time by giving you the ability to rate and review your school, agent or collective - and see what others have to say about them too.

AO CHAPTERS

Our chapter strategy is our edge. We recognize that we are all athletes but the issues we face differ depending on the school, sport and conference we play in. Athletes.org (AO) organizes its members into AO Chapters based on their sport and conference (ie. ACC MBB, WBB, FB) so each chapter can advocate for their specific needs. Our Chapters give us the flexibility to give our members the best structure for their negotiations, whether that be a players’ association or a union.

Athletes, Inc.

Athletes, Inc. (AI) is our for profit organization responsible for representing our membership in group licensing or group NIL deals which means deals for 5 or more players. This type of representation has proven critical to the success of pro athlete players’ associations being able to maximizing their commercial relationships for its members.

Amy Huchthausen

Amy Huchthausen | Stavvy COO • Former American East Comissioner

Jason Ranne

Jason Ranne | Executive VP and COO, Wasserman Media Group

Jim Boeheim

Jim Boeheim | Former Syracuse Men’s Basketball Coach • Naismith Hall of Fame

Jim Cavale

Jim Cavale | Founder & Chairman, Athletes.org

Kirk Berger

Kirk Berger | Counsel, National Basketball Players Association

Mit Winter

Mit Winter | College Sports Attorney, Kennyhertz Perry

Omari Hardwick

Omari Hardwick | Actor and Entertainer • Former UGA Fotball Player

Reggie Love

Reggie Love | Apollo Global Management Sr. Advisor • Personal Aide to President Obama

Roman Harper

Roman Harper | SEC Network College Football Analyst • 2x Pro Bowler • SB SLIV Champion

Sandy Barbour

Sandy Barbour | Former Athletic Director, Penn State, Cal, & Tulane

Teri Smith

Teri Smith | Chief Operating Officer, NFLPA

Amber Sabathia

Amber Sabathia | Agent, CAA

Amobi Okugo

Amobi Okugo | Owner & founder, A Frugal Athlete

Jason Belzer

Jason Belzer | CEO & Co-Founder, Student Athlete NIL

Jessica Holtz

Jessica Holtz | Co-Head, Basketball, Creative Artists Agency

John Mellody

John Mellody | NFL Health and Safety Consultant

Kai Cunningham

Kai Cunningham | Co-Founder & Managing Partner, Limited Ventures

Kevin Malast

Kevin Malast | Partner, VP of Talent, Legend Agency

Malcolm Jenkins

Malcolm Jenkins | Founder, Malcolm Inc • Retired Athlete

Mason Ashe

Mason Ashe | Counsel & Industry Advisor, Ashe Sports and Entertainment Consulting

Teal Henderson

Teal Henderson | Founder & CEO, Bones Investment Group

Tonia Bottoms

Tonia Bottoms | Managing Director & Senior Managing Counsel, Pershing, a BNY Mellon Company

Will Thomas

Will Thomas | VP Financial Advisor, Bernstein Private Wealth Management

Cope

A NOTE FROM OUR CEO.

"Heavy is the head that wears the crown."

When you are crowned with the gift of elite athleticism, you also inherit the pressure of the spotlight, the pressure to organize your time like a CEO, the weight of "saying no" sometimes to friends or family members, the responsibility to be a brand and to represent all the brands you serve with grace.

Athletes.org (AO) was built as a gift to those who wear the crown. We have recruited an army of people and resources who genuinely want to see you WIN. Together, our goal is to give you the ability to max out your time in the spotlight and to extend it for as long as you wish to.

Since we began playing sports, we have been trained to compete against each other, and best believe on the field, court or in any arena - the competitor in me wants you to know you will definitely get this work - but outside of that, I'm not your enemy, I never have been. I'm your biggest advocate and I pray that what AO has built for you - proves that to you.

We Impact Athletes To Impact The World.

Cope Signature

FAQS

Athletes never participated in the wealth they created for schools and brands. Their voice was never solicited nor heard. Now that new laws have been passed to allow athletes to earn income from their name and likeness, they must have an organization working for them with their best interests in mind.

AO, or Athletes.org, serves as a players association for college athletes. It is dedicated to maximizing their income, amplifying their voices, and providing on-demand support for key decisions as they navigate college athletics and beyond. AO enables college athletes to have a say in crucial matters affecting their future, such as employment status, payment, transfer rules, medical standards, scholarship protections, conference realignments, and more.

Yes.

A players association is an organization that represents the interests of its members by advocating for, negotiating, and/or collectively bargaining for terms and conditions with counterparties such as schools, conferences, and the NCAA. It also ensures that agreed-upon terms and rights are upheld.

Membership in AO is entirely free. Signing up takes less than one minute, and there are no associated costs.

The National Basketball Players Association (NBPA) is a labor union that represents professional basketball players in the National Basketball Association (NBA). It negotiates and enforces the terms of the collective bargaining agreement (CBA) between players and the NBA, including issues related to salaries, benefits, working conditions, and player rights.

The Major League Baseball Players Association (MLBPA) is a labor union that represents professional baseball players in Major League Baseball (MLB). It negotiates and enforces the terms of the collective bargaining agreement (CBA) between players and MLB management, covering areas such as salaries, benefits, working conditions, and player rights.

The National Football League Players Association (NFLPA) is a labor union that represents professional football players in the National Football League (NFL). It negotiates and enforces the terms of the collective bargaining agreement (CBA) between players and the NFL, addressing matters such as salaries, benefits, working conditions, and player rights.

FOR ATHLETES,
BY ATHLETES

Membership is Free

Athletes.org is fueled by strategic partners who believe in your holistic development & success—Uniting with us to provide free membership to all college athletes.

SIGN UP

FOR ATHLETES.
BY ATHLETES.

Want to get involved?

Please enable JavaScript in your browser to complete this form.
How do you want to support AO?